Approve agency advertising and public replies with care
What should a manager check before an ad or review reply goes live?
Property claims must be truthful, and public replies must protect personal information. A documented review step can reduce avoidable harm.
What could change your decision?
- ACCC guidance covers misleading claims even when unintentional.
- An OAIC case found an agency breached privacy in a review response.
- Recent NSW image-reform announcements need commencement checks before being described as operative law.
What should you compare?
Use the same fields for each option. Record the source and any unanswered question alongside your notes.
- Claim evidence
- Price approval
- Image accuracy
- Private information
- Reviewer
- Version date
What still needs checking?
Local advertising rules and the start date of announced reforms need a current check.
What is your next step?
Create a pre-publication checklist for property ads and public review replies.
Which sources support this guide?
- ACCC real estate consumer law · checked 2026-10-08
- OAIC negative review responses · checked 2026-10-08
- NSW announced rental privacy and image reforms · checked 2026-10-08
Where can you go next?
- AML/CTF in 2026: a new agency leader’s first checks
- Protect client data while meeting identity-check duties